MONA REEDER EXCELLED AS A SALES REPRESENTATIVE FOR MANY MAJOR BRANDS, but her spirit is truly entrepreneurial. Mona follows her passion, and doesn’t quit until she gets what she wants. She met her husband of 38 years on a blind date and married him after only three months! This mother of three hit the ground running and has never slowed down. In the early years, she and her husband purchased and renovated homes for resale. This entailed a lot of work and a lot of moving. After settling in Sonoma County, she focused on sales and other positions within the corporate and the non-profit arena. After turning 50, when Mona found herself overworked and underpaid, with no time and no energy, she knew she needed to make some changes.

50+ Fabulous
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THERE'S AN ART TO PREPARING A HOME FOR SALE, and more and more sellers and their agents are turning to professional home stagers to help them transform mundane listings into masterpieces. The types of staging services vary widely based on budgets and whether the home is vacant or occupied, according to Mona Reeder, president of the Sonoma County chapter of the International Association of Home Staging Professionals. "The whole idea of staging is to help people realize that this is a great house, and you can't do that with something that's austere and devoid of life,'' Reeder said.

The Press Democrat, August 6, 2005
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"ASP™ STAGERS ARE TRAINED TO OPTIMIZE HOW A PRE-OWNED HOUSE FEELS AND FLOWS, SO THAT IT RESEMBLES A MODEL HOME AND NEW CONSTRUCTION. This means making it marketable to the broadest base of clients. You want them to say ‘wow, I could visualize myself living there,’” said [Mona] Reeder. – Setting the Stage® to get the most for your home - Professional Stagers allow potential buyers to visualize themselves in a home.

Real Estate Review – Sonoma West Times & News, January 26 & 27, 2005
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"WHEN YOU HAVE A VACANT HOME, STAGING IS CRITICAL," said Bob Marks, a Realtor® with Frank Howard Allen Realty in Marin County. After consulting with the homeowners, Amazing Staging™ Staged his vacant listing. Four days after entering the market, the home received multiple offers, at up to $30,000 over the asking price. Marks explained, "Staging brought the house to life. Adding minimal furniture and classy accents made all the difference. My clients were thrilled."

Simply Real Estate – The Press Democrat, October 16, 2004
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"STAGING A HOME CREATES A NEUTRAL AND YET DYNAMIC ENVIRONMENT," says Mona Reeder, a Sonoma County based Accredited Staging Professional™. "Removing distractions allows buyers to envision the possibilities of the property."

The Community Voice, December 17, 2004
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